Subject: RE: Venezuela - New Trademark Applications for GOYA logo in Classes 29, 30, and 32. MB C/M: 26811542, 26811543, and 26811544 [MB-AME.FID26075318]
From: Trademarks Bolet & Terrero <[email-masked]>
To: Marcela Viviana Ruiz Martinez <[email-masked]>
Cc: "Amy E. Carroll" <[email-masked]>, US-CLIENT-Goya-Trademark <[email-masked]>, Guillermo Lopez <[email-masked]>, Luis Henriquez <[email-masked]>, Paula Alfaro <[email-masked]>, Velia Bracho <[email-masked]>, Trademarks Bolet & Terrero <[email-masked]>, Jose Bueno <[email-masked]>
Date: Fri, 15 May 2026 15:56:50 +0000

Dear Marcela,

Following your instructions, we have filed before the Venezuelan Patent and Trademark Office (VPTO), the following trademark applications:

Applicant: GOYA FOODS, INC.
Trademark
Class
Application no.
Date
Your reference
1.-
29 int'l
2026-005352
May. 14, 2026
MB C/M: 26811542 [MB-AME.FID26075318]
Products list: banana chips; beverages made from milk; bouillon; butter; butter substitutes; breadfruit; canned fish; canned fruit; canned meat; canned soups; canned vegetables; cassava chips; charcuterie; cheese; cheese food; cheese, chicken, fish, and meat croquettes; chili; chorizo; coconut cream; coconut meal; coconut milk for culinary purposes; coconut milk based beverages; cold cuts; condensed milk; corn oil for food; cream; cream cheese; cream of coconut; dairy-based beverages; dairy products excluding ice cream, ice milk and frozen yogurt; dried fruits and vegetables; dried fruit mixes; dried meat; edible olive oil; edible oils and fats; evaporated milk; fish, not live; fish cakes; French fries; frozen appetizers consisting primarily of chicken or seafood; frozen fruits; frozen vegetables; fruit chips; fruit cocktails; fruit pulps; fruit purees; fruit spreads; frozen fruits; frozen vegetables; fruit paste; fruit-based snack food; guava paste; ham; pickled peppers; instant or pre-cooked soup; jams and marmalades; jellies and fruit preserves; lime juice for cooking purposes; lard; lemon juice for cooking purposes; margarine; meat; meat substitutes; milk; milk powder for food purposes; oils for food; olive oil; packaged meats; peanut butter; pickled peppers; pickled vegetables; plantain chips; poultry, not live; pork; potato dumplings; potato-based dumplings; potato-based snack foods; potted meat; prepared coconut; prepared food kits composed of meat, poultry, fish, seafood and/or vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; prepared entrees consisting primarily of meat, poultry, fish or vegetables; prepared entrees consisting primarily of seafood; preserved fruits; preserved garlic; preserved meats and sausages; preserved olives; preserved peppers; preserved vegetables; processed artichokes; processed berries; processed coconut; processed edible flowers; processed edible seeds; processed fruits and vegetables; processed garlic; processed hearts of palm; processed peppers; processed meat; processed nuts; processed olives; processed pimentos; processed plantains; processed roots for human consumption; powdered milk; Sancocho; sausages; seafood, not live; seeds prepared for human consumption, not being seasonings or flavorings; snack foods, namely, plantain chips, potato chips, yuca chips and pork rinds; snack mix consisting primarily of processed fruits, processed raisins; soups; soup mixes; stews; tomato paste; vegetable-based snack foods; vegetable chips; vegetable croquettes; vegetables in vinegar; vegetable juice for cooking; vegetable oils for food; Vienna sausage.
2.-
30 int'l
2026-005353
May. 14, 2026
MB C/M: 26811543 [MB-AME.FID26075318]
Products list: Adobo; agave-based natural sweeteners; alimentary paste (pastas and noodles); arepas; artificial coffee; bakery desserts; bakery goods; baking powder; barbecue sauce; biscuits; black pepper; bread; breadcrumbs; brown sugar; burritos; cakes; candy; capers; caramel spread; cereal breakfast foods; cereal-based snack food; cereals prepared for human consumption; cheese bread; chili paste for use as a seasoning; chili sauce; chili seasoning; chimichurri; chocolate, chocolate-based ready to eat candies and snacks; churros; churro mixes; cocoa; coffee; confectionery products; confectionery made of sugar; cookies; corn chips; corn flour; corn fritters; corn meal; corn starch for culinary purposes; corn-based snack foods; cranberry sauce; crackers; custard; dessert puddings; dried corn husks for tamales; dried chili peppers; dried corn husks for tamales; dry seasoning mixes for Hispanic style foods; dulce de leche; edible ices; empanadas; empanada dough; enchiladas; essential oils for food flavorings; fajitas; farina; fish dumplings; flan; flautas; flavored sweetened gelatin desserts; flavorings, other than essential oils, for foods; flour; flour-based dumplings; food condiments; food flavorings; food seasonings; food starch; frozen confections; frozen, prepared, or packaged entrees consisting primarily of pasta or rice; garlic paste for use as a seasoning; grain-based chips; grain-based food beverages; grain-based snack foods; herbal teas and teas; hominy; honey; hot chili pepper sauce; hot pepper powder; ices and ice creams; instant dessert puddings; instant pudding mixes; ketchup; marinades; mayonnaise; meat sauce, minced garlic; mint paste; mixes for bakery goods; mixes for making baking batters; mixes for making batters for fried foods; mixes for making batter for hushpuppies; mixes for making breading; mustard; nachos; natural sweetener; noodles; noodles and sauce mixes combined in unitary packages; oatmeal; packaged meal mixes consisting primarily of pasta or rice; paella; panettone; pasta; pasta and noodles; pasteles; pastries; pastry; pastry mixes; pastry shells; pepper paste for use as a seasoning; pepper being spice; pepper paste for use as a seasoning; picante sauce; pico de gallo sauce; polenta; processed amaranth; processed cereals; processed edible seeds for use as flavorings; processed edible seeds for use as seasonings; processed garlic for use as seasoning; processed grains; processed oats; pupusas; quesadillas; rice; rice and seasoning mix combined in unitary packages; rice-based pudding dessert (arroz con leche); rice-based snack foods; sago; salad dressing; salsa; sauces; snack cakes; salt; seasonings; seasoned coating for meat, fish, poultry; seasoned coating mixtures for foods; seasonings; spices; spice blends; spice rubs; starch for cooking; sugar; sugar substitutes for culinary purposes; sweets; syrup for flavoring food or beverages; table syrup; taco seasoning; taco chips; tacos; tamales; tapioca starch for food; taquitos; tea; tomato sauce; tortillas; tortilla chips; tortilla shells; treacle; vinegar; flavoring extracts; wafers; yeast.
3.-
32 int'l
2026-005354
May. 14, 2026
MB C/M: 26811544 [MB-AME.FID26075318]
Products list: Aloe vera drinks, beers, namely, non-alcoholic ginger beers; canned fruit juices, coconut-based beverages not being milk substitutes; coconut juice; coconut water; non-alcoholic cocktail mixers; fruit beverages; fruit drinks; fruit juice; fruit nectars; fruit punch; fruit smoothie; ginger beer; grape juice; malt beverages; non-alcoholic cider; non-alcoholic malt beverages; non-alcoholic punches; non-alcoholic beverages; smoothies; soft drinks; soft drinks, namely, sodas; syrups for making fruit-flavored drinks; syrups for making soft drinks; vegetable-fruit juices; vegetable juice.

We have enclosed scanned copies of the trademark application filing sheets, which have been duly stamped by the VPTO, for your records, and we will provide you with further updates as soon as they become available.

Finally, you will receive the corresponding invoice in a separate email.

If you require further information or have any questions or concerns, please do not hesitate to reach out to us. We are always available to assist you.

Best regards,
<https://byt.com.ve/es/inicio/>

From: Guillermo Lopez [email-masked]<mailto:[email-masked]>
Sent: Monday, May 11, 2026 2:42 PM
To: Marcela Viviana Ruiz Martinez [email-masked]<mailto:[email-masked]>; Luis Henriquez [email-masked]<mailto:[email-masked]>; Paula Alfaro [email-masked]<mailto:[email-masked]>; Velia Bracho [email-masked]<mailto:[email-masked]>; Trademarks Bolet & Terrero [email-masked]<mailto:[email-masked]>; Jose Bueno [email-masked]<mailto:[email-masked]>
Cc: Amy E. Carroll [email-masked]<mailto:[email-masked]>; US-CLIENT-Goya-Trademark [email-masked]<mailto:[email-masked]>
Subject: Re: Venezuela - New Trademark Applications for GOYA logo in Classes 29, 30, and 32. MB C/M: 26811542, 26811543, and 26811544 [MB-AME.FID26075318]

Dear Vivi,

Thank you for your email. It was great speaking with you and the team as well.

We confirm safe receipt of your instructions and will proceed accordingly. We will let you know as soon as the filing receipts are available, or should we have any further questions in the meantime.

Best regards,
Guillermo

Guillermo A. López Z.
Attorney at Law
Bolet & Terrero | Caracas, Venezuela
Tel +58 212 750 3000 | [email-masked]<mailto:[email-masked]> | www.byt.com.ve<http://www.byt.com.ve>

From: Marcela Viviana Ruiz Martinez <[email-masked]<mailto:[email-masked]>>
Date: Monday, May 11, 2026 at 2:34 PM
To: Luis Henriquez <[email-masked]<mailto:[email-masked]>>, Guillermo Lopez <[email-masked]<mailto:[email-masked]>>, Paula Alfaro <[email-masked]<mailto:[email-masked]>>, Velia Bracho <[email-masked]<mailto:[email-masked]>>, Trademarks Bolet & Terrero <[email-masked]<mailto:[email-masked]>>
Cc: "Amy E. Carroll" <[email-masked]<mailto:[email-masked]>>, US-CLIENT-Goya-Trademark <[email-masked]<mailto:[email-masked]>>
Subject: Venezuela - New Trademark Applications for GOYA logo in Classes 29, 30, and 32. MB C/M: 26811542, 26811543, and 26811544 [MB-AME.FID26075318]

Dear Luis and Guille,

I hope all is well. It was great “seeing” you last week. We had a very productive meeting and a lot of work ahead.

As discussed, Goya is interested in filing trademark applications for the GOYA logo as soon as possible. Below please find the particulars of the applications:

  1.  Trademark:

GOYA LOGO (see below and attached – note that the logo does not have a black background, it is the representation below)

  1.  Goods:

Class

Goods

Comments

29

banana chips; beverages made from milk; bouillon; butter; butter substitutes; breadfruit; canned fish; canned fruit; canned meat; canned soups; canned vegetables; cassava chips; charcuterie; cheese; cheese food; cheese, chicken, fish, and meat croquettes;  chili; chorizo; coconut cream; coconut meal; coconut milk for culinary purposes; coconut milk based beverages; cold cuts; condensed milk; corn oil for food; cream; cream cheese; cream of coconut*; dairy-based beverages; dairy products excluding ice cream, ice milk and frozen yogurt; dried fruits and vegetables; dried fruit mixes; dried meat; edible olive oil; edible oils and fats; evaporated milk; fish, not live; fish cakes; French fries; frozen appetizers consisting primarily of chicken or seafood; frozen fruits; frozen vegetables; fruit chips; fruit cocktails; fruit pulps;  fruit purees; fruit spreads; frozen fruits; frozen vegetables; fruit paste; fruit-based snack food; guava paste; ham; pickled peppers; instant or pre-cooked soup; jams and marmalades; jellies and fruit preserves; lime juice for cooking purposes; lard; lemon juice for cooking purposes; margarine; meat; meat substitutes; milk; milk powder for food purposes; oils for food; olive oil; packaged meats; peanut butter;  pickled peppers; pickled vegetables; plantain chips; poultry, not live; pork; potato dumplings; potato-based dumplings; potato-based snack foods; potted meat; prepared coconut; prepared food kits composed of meat, poultry, fish, seafood and/or vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; prepared entrees consisting primarily of meat, poultry, fish or vegetables; prepared entrees consisting primarily of seafood; preserved fruits; preserved garlic; preserved meats and sausages; preserved olives; preserved peppers; preserved vegetables; processed artichokes; processed berries; processed coconut; processed edible flowers; processed edible seeds; processed fruits and vegetables; processed garlic; processed hearts of palm; processed peppers; processed meat; processed nuts; processed olives; processed pimentos; processed plantains; processed roots for human consumption; powdered milk; Sancocho; sausages; seafood, not live; seeds prepared for human consumption, not being seasonings or flavorings; snack foods, namely, plantain chips, potato chips, yuca chips and pork rinds; snack mix consisting primarily of processed fruits, processed raisins; soups; soup mixes; stews; tomato paste; vegetable-based snack foods; vegetable chips; vegetable croquettes; vegetables in vinegar; vegetable juice for cooking; vegetable oils for food; Vienna sausage

*Please keep “coconut cream” and “cream of coconut” unless the Spanish translation would be identical. Please note that the primary difference between coconut cream and cream of coconut is its sugar content. Coconut cream is unsweetened and thick, while cream of coconut is a highly sweetened, syrupy version. Coconut cream is ideal for cooking and savory dishes (like curry), while cream of coconut is designed for cocktails (like piña coladas) and desserts.

Coconut cream: Thick, rich, and high-fat (similar to heavy cream). It is just the thick part of coconut milk, with no added sugar.

Cream of coconut: Sweetened, syrup-like texture similar to condensed milk. It is used specifically for tropical drinks and desserts

The closest translation I found in Spanish was “crema de coco para cocteles (azucarada) y crema de coco para cocinar (sin azúcar).

Please confirm that the description of goods is acceptable or feel free to modify it to meet local requirements. Please confirm, however, the final description of goods.

30

Adobo; agave-based natural sweeteners; alimentary paste (pastas and noodles); arepas; artificial coffee; bakery desserts; bakery goods; baking powder; barbecue sauce; biscuits; black pepper; bread; breadcrumbs; brown sugar; burritos; cakes; candy; capers; caramel spread; cereal breakfast foods; cereal-based snack food; cereals prepared for human consumption; cheese bread; chili paste for use as a seasoning; chili sauce; chili seasoning; chimichurri; chocolate, chocolate-based ready to eat candies and snacks; churros; churro mixes; cocoa; coffee; confectionery products; confectionery made of sugar; cookies; corn chips; corn flour; corn fritters; corn meal; corn starch for culinary purposes; corn-based snack foods; cranberry sauce; crackers; custard; dessert puddings; dried corn husks for tamales; dried chili peppers; dried corn husks for tamales; dry seasoning mixes for Hispanic style foods; dulce de leche; edible ices; empanadas; empanada dough; enchiladas; essential oils for food flavorings; fajitas; farina; fish dumplings; flan; flautas; flavored sweetened gelatin desserts; flavorings, other than essential oils, for foods; flour; flour-based dumplings; food condiments; food flavorings; food seasonings; food starch; frozen confections; frozen, prepared, or packaged entrees consisting primarily of pasta or rice; garlic paste for use as a seasoning; grain-based chips; grain-based food beverages; grain-based snack foods; herbal teas and teas; hominy; honey; hot chili pepper sauce; hot pepper powder; ices and ice creams; instant dessert puddings; instant pudding mixes; ketchup; marinades; mayonnaise; meat sauce, minced garlic; mint paste; mixes for bakery goods; mixes for making baking batters; mixes for making batters for fried foods; mixes for making batter for hushpuppies; mixes for making breading; mustard; nachos; natural sweetener; noodles; noodles and sauce mixes combined in unitary packages; oatmeal; packaged meal mixes consisting primarily of pasta or rice; paella; panettone; pasta; pasta and noodles; pasteles; pastries; pastry; pastry mixes; pastry shells; pepper paste for use as a seasoning; pepper being spice; pepper paste for use as a seasoning; picante sauce; pico de gallo sauce; polenta; processed amaranth; processed cereals; processed edible seeds for use as flavorings; processed edible seeds for use as seasonings; processed garlic for use as seasoning; processed grains; processed oats; pupusas; quesadillas; rice; rice and seasoning mix combined in unitary packages; rice-based pudding dessert (arroz con leche); rice-based snack foods; sago; salad dressing; salsa; sauces; snack cakes; salt; seasonings; seasoned coating for meat, fish, poultry; seasoned coating mixtures for foods; seasonings; spices; spice blends; spice rubs; starch for cooking; sugar; sugar substitutes for culinary purposes; sweets; syrup for flavoring food or beverages; table syrup; taco seasoning; taco chips; tacos;  tamales; tapioca starch for food; taquitos; tea; tomato sauce; tortillas; tortilla chips; tortilla shells; treacle; vinegar; flavoring extracts; wafers; yeast

32

Aloe vera drinks, beers, namely, non-alcoholic ginger beers;  canned fruit juices, coconut-based beverages not being milk substitutes; coconut juice; coconut water; non-alcoholic cocktail mixers; fruit beverages; fruit drinks; fruit juice; fruit nectars; fruit punch; fruit smoothie; ginger beer; grape juice; malt beverages; non-alcoholic cider; non-alcoholic malt beverages; non-alcoholic punches; non-alcoholic beverages; smoothies; soft drinks; soft drinks, namely, sodas; syrups for making fruit-flavored drinks; syrups for making soft drinks; vegetable-fruit juices; vegetable juice;

  1.  Owner and Address

Goya Foods, Inc. (a company organized under the laws of the U.S. state of Delaware)

350 County Road

Jersey City, NJ 07307

USA

Please let us know if you need anything else from our side to proceed with the filings. In due course please provide us with the corresponding filing receipts.

Best regards and thanks,
Viviana
______________________________________________________
Viviana Ruiz Martinez
Associate
Admitted in California, DC, and Mexico.

Mayer Brown LLP
1999 K Street, NW
Washington, DC 20006-1101
T +1 202 263 3213 | M +1 202 808 4769
LinkedIn<https://www.linkedin.com/company/mayer-brown> | Twitter<https://twitter.com/Mayer_Brown>
mayerbrown.com<http://www.mayerbrown.com/>
Please consider the environment before printing this e-mail. If you need to print it, consider printing it double-sided.

__________________________________________________________________________
This email and any files transmitted with it are intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. If you are not the named addressee you should not disseminate, distribute or copy this e-mail.

Mayer Brown is a global legal services provider comprising an association of legal practices that are separate entities, including Mayer Brown LLP (Illinois, USA), Mayer Brown International LLP (England), Mayer Brown Hong Kong LLP (a Hong Kong limited liability partnership) and Tauil & Chequer Advogados (a Brazilian partnership).

Information about how we handle personal information and our use of relationship insight tools in conjunction with email is available in our Privacy Notice<https://www.mayerbrown.com/Legal-Notices/Privacy-Notice/>.